Dean Masalta, situated in the Greater Sacramento area, is a natural and talented entrepreneur. He is recognized as a versatile professional with expertise in eCommerce, investment, coaching, digital creation, and brand building. He has established a reputation as a well-rounded connoisseur and professional.
Presently, a significant portion of Dean Masalta‘s attention is directed toward Infinite Prime LLC, a company he established in 2018 to assist clients in expanding their Amazon businesses. Those who have ventured into eCommerce on prominent platforms like Amazon understand the inherent challenges of achieving success. Nevertheless, Dean enjoys creating guidelines and resources that empower his clients to surpass their expectations. Infinite Prime provides a comprehensive solution, taking charge of clients’ accounts, optimizing content, listings, brand pages, and PPC, ultimately elevating their stores to new levels. Each client undergoes a thorough account audit, creating a customized plan that includes drip campaigns, automation rules, performance tracking, and goals.
Running Infinite Prime demanded that Dean Masalta, alongside his dedicated team, acquire and master various skills crucial for success. These encompass KPI reporting, consumer branding, digital marketing proficiency, the formulation of effective marketing strategies, analytical insight, and expertise in search engine optimization, among other essential capabilities. The multifaceted nature of these skills reflects the dynamic challenges of managing an eCommerce enterprise like Infinite Prime.
However, it is essential to highlight that Infinite Prime is not the inaugural triumph in Dean Masalta‘s entrepreneurial journey. Over the years, Dean has demonstrated a consistent track record of launching and leading successful ventures, attesting to his seasoned expertise and business acumen. Before establishing Infinite Prime, Dean Masalta founded Prime Labs, which he inaugurated in 2017. Dean played a pivotal role in the company’s growth in just two years, culminating in an impressive sales revenue of 1.2 million dollars. Subsequently, Mr. Masalta opted to sell the company to a venture capital firm in mid-2019.
Throughout his professional journey, Dean Masalta has been employed by various companies, contributing to the revitalization of numerous brands. One of his early standout roles was as the Wholesale Manager for an online retailer. In this position, he gained extensive knowledge in areas such as Google ads, eCommerce fundamentals, Google Analytics, and customer acquisition. Dean dedicated two years to this role. Concurrently, he was a Project Manager at Tesco Controls, Inc., overseeing electrical projects from initiation to completion. Like many leadership positions, this role provided Dean with valuable insights and experiences, and he remained in this position for four years.
The brands Dean Masalta has worked with include Keto Krisp Positive Grid, SZUL Nuun Hydration, Sorme Cosmetics Love Me Nutrition, and more. Dean loves a challenge that provides for working with new brands, industries, and niches.
In 2021, Dean Masalta assumed the role of Director of e-commerce for Ignite Visibility. In this capacity, Dean played a pivotal role in steering the brand’s online retail strategy and execution. He was instrumental in designing, constructing, and optimizing systems and processes, increasing customer satisfaction and profitability. Not surprisingly, Dean shouldered many responsibilities in this role, encompassing oversight, data analysis, the implementation of strategic merchandising, collaboration, and the vigilant monitoring of industry trends.
To learn more about Dean Masalta, visit his Professional Overview or Business Site.
